At Apple Mountain on Sept. 8 at 6 p.m., Shannon Paul will discuss how companies and organizations can identify internal issues and effectively leverage social media. This is a free event hosted by Social Media Club - Great Lakes Bay. Use hashtag #smcglb if you are tweeting about the event!

The Seminar: Creating Organizational Change to Support Social Media Integration

Many companies think they should be marketing with social media, but few have the model to support what it takes to leverage social channels in a way that generates positive outcomes and a strong return on investment. Identify gaps in your organizational structure and web strategy and what it really takes to make your business relevant on the real-time social web. 

The Speaker: Shannon Paul

Shannon is the Social Media Manager at Blue Cross Blue Shield of Michigan and she writes about social media for business at the Very Official Blog, a blog listed in the Advertising Age Power 150.

Prior to her current role, she managed social media for PEAK6 Online, parent company of several web-based businesses in the financial services sector, and the NHL Detroit Red Wings.

Shannon has experience creating and implementing social media programs, policies and workflow systems to help businesses participate in the social web, including those in regulated industries. 

The Afterglow: Apple Mountain

Stay after the seminar to network with others. There will be a cash bar at Apple Mountain. 

Our Sponsors:

• Midland Center for the Arts
• Apple Mountain 
• Think Marketing and Design